/ My research mission is to

/ Publications

Name

Publisher

Year

Personal note

In review
Computers in Human Behavior

2024

This research developes and proposes a new framework for well-being in a digital world with close attention to children and families. The work should help develop more effective well-being interventions for families.

European Journal of Marketing

“It’s Selling Like Hotcakes”: Deconstructing Social Media Influencer Marketing in Long-Form Video Content on YouTube via Social Influence Heuristics”

2021

Influencer are marketing their products in questionable ways to children and young people by exploiting their psychological vulnerabilities. The work demonstrate this phenomena and provides avenues for consumer empowerment.

Depression and Anxiety

100,000 lumens to treat seasonal affective disorder: A proof of concept RCT of bright, whole-room, all-day (BROAD) light therapy

2022

While light therapy is a vast market, the evidence for the promise of light therapy is weak. We explored new a innovative way to make light therapy substantially more effective by increasing the lumens. This is a high-impact path to mental health and well-being that has much lower risks than pharmacological interventions.

PsyArXiv

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

2020

Building on the 2021 article, this research explores to what extent parents can be motivated to help their children develop advertising literacy for influencer marketing. Behavioural science is used to have the most impact, in particular the Theory of Planned Behaviour and the Behaviour Change Taxonomy v1.

Human Behavior and Emerging Technologies

Unconventional settings and uses of human enhancement technologies: A non‐systematic review of public and experts' views on self‐enhancement and DIY biology/biohacking risks."

2019

This research synthesizes the views of experts on the risks of modern biotechnological innovation (e.g., CRISPR). The contribution is a foundation for more informed discussions in academia and policy on existential risks from the biotech perspective.

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/ Other roles to read about

Facilitating long-term change in individuals, groups, and organisations based on science while exploring the depths of the inner and outer world.

Human

Empowering altruistic and ambitious people to lead their fields and industries for the greatest good.

Coach

Building a company exclusively focused on ensuring the long-term flourishing of humanity by using cutting-edge technology, science, and wisdom.

Entrepreneur