About

/ Work Goodness

2016-Present

Executive Coach
Supporting with personal, professional, & organizational topics:

Changing behaviors, emotions, and cognitions on personal and organizational levels
Communicating effectively in personal and professional life
Making wise career decisions
Growing high-performing organizations
Bringing out the best in oneself and others
Learning effectively as an individual and organization
Prioritizing linear and non-linear opportunites for impact
Managing energy and attention
Working on what really matters
And more.

2021-Present

Founder of Flourishing Humanity Corporation

Raised 100k to develop the MVP of two apps, exploring the concept of data-driven personal growth.
Launched Scientific Self-Discovery.
Launched Tenacious Tracker.
Led a team of around 10 people.
Managing in product, design, marketing, ops, and finances.
Expanded to the USA in 2025
And other founder stuff.

2019-2020

Impact Evaluator & Data Analyst at One South, LLC

Research services were provided for major international organizations like Save The Children.
Designing and improving qualitative and quantitative data collection tools, such as surveys or assessments in paper, web or mobile form using Open Data Kit and other software.
Analyzing large amounts of qualitative data, such as focus group interview data, as well as quantitative data, such as survey or learning assessment data, in R, SPSS and NVivo.
Synthesizing key data-based findings and lessons into concise and actionable reports.
And more.

2018-2019

Research Affiliate, Witten/Herdecke University, Department of Integrative Psychiatry and Psychotherapy, Germany, Professor Helge Müller

I was involved in the development of a light-based RCT for Seasonal Affective Disorder. My tasks included:

Conducting literature reviews
Developing an original, robust and rigorous research design
Сontributing to the ethics proposal and first approved grant proposal from the Effective
Altruism Foundation (36,000€)

2015-2017

Consultant at Timmermann Partners

Providing change management services for major DAX30 companies like BMW
Designing and implementing crucial elements for the successful change, such as change communication programs, change agent networks and improved incentive systems
Analyzing various types of data and synthesizing key findings, such as from in-depth interviews of multiple stakeholders
Designing, organizing and moderating internal and external workshops, such as experience-based team and leadership training
Mentoring and onboarding of new junior consultants

2007-2009

Cashier Apprenticeship at Netto GmbH
Two life-changing, life-long ambition-inducing years of:

Moving items at light speed over the checkout counter
Restocking items at a not-too-vigorous pace (pssst!)

/ Education

2020-Present

The London School of Economics and Political Science (LSE)

PhD – Media/Communication & Psychology/Behavioral Science

2018-2020

Universidade Catolica Portuguesa

Master of Arts – MA, Communication Studies

2020

Pontificia Universidade Catolica do Rio de Janeiro

Master of Arts – MA, Semester abroad, Brazil, Rio de Janeiro

2014-208

Zeppelin University

Bachelor of Arts – BA, Corporate Management & Economics (4-year degree)

2017

CESA

Bacherlor of Arts – BA, Semester abroad, Colombia, Bogota

2016

Hallym University

Bacherlor of Arts – BA, Semester abroad, Korea, Chuncheon

2011-2013

University of Konstanz

Bachelor of Arts - BA, Philosophy, Politics and Economics

/ Voluntary & Extracullicar Engagement

2018-2019

Research Group Member, H:G University of Health & Sports, Technology & Arts, Department of Psychology, Vice President Research, Professor Gunnar Mau

The research subjects were social psychology, media psychology, consumer psychology, marketing, advertising, and children and youth.

2014-2017

Board Member of Why(k)not – Student Consultancy Organisation

Conceptualising core strategic documents related to the vision, structure and key activities
Monitoring the quality of ongoing consulting projects
Moderating peer learning formats, e.g., workshops to personal development
Moderating group discussions and workshops to motivate and educate department leaders
Acquiring new projects worth , such as from the Deutsche Telekom AG

2014-2015

Spokesperson of the German Academic Scholarship Foundation for the Fellows at Zeppelin University

Organizing educational and informal events
Ensuring knowledge transfer between spokespersons by creating best practice documents
Supporting scholarship holders

2014

Social Entrepreneurship Project, AIESEC, Bandung, Indonesia

Participating in consulting training from AISEC and external partners
Consulting local community initiatives and social enterprises
Raising awareness and motivation of high school pupils to tackle social issues via entrepreneurship

2011-2013

Tutor and Mentor at Tintenklecks e. V., and Kinderschutzbund Gifhorn — Educational NGOs

Providing free educational services to socioeconomically disadvantaged children and adolescents
Tutoring groups of students in different school subjects
Individual mentorship for small groups of students

/ Publications

Name

Publisher

Year

Personal note

In review
Computers in Human Behavior

Towards a definition of family well-being in a digital world

2024

This research developes and proposes a new framework for well-being in a digital world with close attention to children and families. The work should help develop more effective well-being interventions for families.

~~Read the article~~

European Journal of Marketing

“It’s Selling Like Hotcakes”: Deconstructing Social Media Influencer Marketing in Long-Form Video Content on YouTube via Social Influence Heuristics”

2021

Influencer are marketing their products in questionable ways to children and young people by exploiting their psychological vulnerabilities. The work demonstrate this phenomena and provides avenues for consumer empowerment.

Read the article

Depression and Anxiety

100,000 lumens to treat seasonal affective disorder: A proof of concept RCT of bright, whole-room, all-day (BROAD) light therapy

2022

While light therapy is a vast market, the evidence for the promise of light therapy is weak. We explored new a innovative way to make light therapy substantially more effective by increasing the lumens. This is a high-impact path to mental health and well-being that has much lower risks than pharmacological interventions.

Read the article

PsyArXiv

“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention

2020

Building on the 2021 article, this research explores to what extent parents can be motivated to help their children develop advertising literacy for influencer marketing. Behavioural science is used to have the most impact, in particular the Theory of Planned Behaviour and the Behaviour Change Taxonomy v1.

Read the article

Human Behavior and Emerging Technologies

Unconventional settings and uses of human enhancement technologies: A non‐systematic review of public and experts' views on self‐enhancement and DIY biology/biohacking risks."

2019

This research synthesizes the views of experts on the risks of modern biotechnological innovation (e.g., CRISPR). The contribution is a foundation for more informed discussions in academia and policy on existential risks from the biotech perspective.

Read the article

/ Honours & Awards

2014

Zeppelin University Scholarship

Highly competitive scholarship to cover the tuition fees for a four-year degree awarded to students with an outstanding academic and social record

2013

Studienstiftung Scholarship

“The Studienstiftung is Germany's largest and most prestigious scholarship foundation. The selection process is extremely rigorous and only students with an outstanding academic record and personal promise are chosen.”

/ Causes I care about

AI Safety

01

Long-term Flourishing

02

Mental Health

03

Climate Change

04

Nuclear Risk

05

/ Languages I speak

English

01

German

02

Spanish

03

/ Services

01 / Coaching

We'll start by reviewing and celebrating your progress since the last session. Afterwards, a high-impact topic for the session will be identified and session goals will be defined. Next, I'll ask you thought-provoking questions on how to close the gap between your current and ideal state. Whenever useful, I'll share my expertise to stimulate your thinking. We finish by formulating actions that transform the session into more practical value. You'll send me the questions you want my perspective on. I'll share my viewpoint in our consulting session, ask questions, and encourage a open discussion.

Availability:
2-4 session monthly

Duration:
To be determined

Price:
150-350£/h based on annual income
250-350£/h for organizations

02 / Consulting

You'll send me the questions you want my perspective on. I'll share my viewpoint in our consulting session, ask questions, and encourage a open discussion

Availability:
2-4 session monthly

Duration:
To be determined

Price:
250£/h

03 / Workshops

I can diagnose the organisational high-impact areas for the workshop via qualitative and quantitative methods. I offer the option for an insightful and actionable report from these data sources. Next, I or we can design the workshop and deliver it. Lastly, I offer to consolidate the insights from the workshop into a report.

Availability:
1 workshop monthly

Duration:
To be determined

Price:
250£/h

Check workshop topics here

/ Learn more

To dive into my story follow the link —
'A brief bio of Paul'