About
/ Work history
Life Coach
Working on a range of topics:
  • Behavioral, emotional, and cognitive change
  • Effective communication
  • Career decision-making
  • Purpose, wellbeing, and self-actualization
  • Knowledge management
  • Productivity and focus
  • Emotional intelligence
  • Energy optimization
Now-2016
Impact Evaluator & Data Analyst at One South, LLC
  • Research services were provided for major international organizations like Save The Children.
  • Designing and improving qualitative and quantitative data collection tools, such as surveys or assessments in paper, web or mobile form using Open Data Kit and other software.
  • Analyzing large amounts of qualitative data, such as focus group interview data, as well as quantitative data, such as survey or learning assessment data, in R, SPSS and NVivo.
  • Synthesizing key data-based findings and lessons into concise and actionable reports.
  • And more.
2020-2019
Research Affiliate, Witten/Herdecke University, Department of Integrative Psychiatry and Psychotherapy, Germany, Professor Helge Müller

I was involved in the development of a light-based RCT for Seasonal Affective Disorder. My tasks included:
  • Conducting literature reviews
  • Developing an original, robust and rigorous research design
  • Сontributing to the ethics proposal and first approved grant proposal from the Effective
  • Altruism Foundation (36,000€)
2019-2018
Consultant at Timmermann Partners
  • Change management services provided for major DAX30 companies like BMW including
  • Designing and implementing crucial elements for the successful change, such as change communication programs, change agent networks and improved incentive systems
  • Analyzing various types of data and synthesizing key findings, such as from in-depth interviews of multiple stakeholders
  • Designing, organizing and moderating internal and external workshops, such as experience-based team and leadership training
  • Mentoring and onboarding of new junior consultants
2017-2015
/ Education
The London School of Economics and Political Science (LSE)
2023-2020
Doctor of Philosophy – PhD, Media and Communication
2020-2018
Universidade Catolica Portuguesa
Master of Arts – MA, Communication Studies
2020
Pontificia Universidade Catolica do Rio de Janeiro
Master of Arts – MA, Semester abroad, Brazil, Rio de Janeiro
2018-2014
Zeppelin University
Bachelor of Arts – BA, Corporate Management & Economics (4-year degree)
2017
CESA
Bacherlor of Arts – BA, Semester abroad, Colombia, Bogota
2016
Hallym University
Bacherlor of Arts – BA, Semester abroad, Korea, Chuncheon
2013-2011
University of Konstanz
Bachelor of Arts - BA, Philosophy, Politics and Economics
2012-2009
Braunschweig Kolleg
‘Abitur’, A levels
/ Voluntary & Extracullicar Engagement
Research Group Member, H:G University of Health & Sports, Technology & Arts, Department of Psychology, Vice President Research, Professor Gunnar Mau
2019-2018
  • The research subjects were social psychology, media psychology, consumer psychology, marketing, advertising, and children and youth.
Board Member of Why(k)not – Student Consultancy Organisation
2017-2014
  • Conceptualising core strategic documents related to the vision, structure and key activities
  • Monitoring the quality of ongoing consulting projects
  • Moderating peer learning formats, e.g., workshops to personal development
  • Moderating group discussions and workshops to motivate and educate department leaders
  • Acquiring new projects worth , such as from the Deutsche Telekom AG
Spokesperson of the German Academic Scholarship Foundation for the Fellows at Zeppelin University
2015-2014
  • Organizing educational and informal events
  • Ensuring knowledge transfer between spokespersons by creating best practice documents
  • Supporting scholarship holders
Social Entrepreneurship Project, AIESEC, Bandung, Indonesia
2014
  • Participating in consulting training from AISEC and external partners
  • Consulting local community initiatives and social enterprises
  • Raising awareness and motivation of high school pupils to tackle social issues via entrepreneurship
Tutor and Mentor at Tintenklecks e. V., and Kinderschutzbund Gifhorn — Educational NGOs
2013-2011
  • Providing free educational services to socioeconomically disadvantaged children and adolescents
  • Tutoring groups of students in different school subjects
  • Individual mentorship for small groups of students
/ Publications
Name
Publisher
Year
Personal note
In review
Computers in Human Behavior
Towards a definition of family well-being in a digital world
2021
This research developes and proposes a new framework for well-being in a digital world with close attention to children and families. The work should help develop more effective well-being interventions for families.
Read the article
European Journal of Marketing
“It’s Selling Like Hotcakes”: Deconstructing Social Media Influencer Marketing in Long-Form Video Content on YouTube via Social Influence Heuristics”
2021
Influencer are marketing their products in questionable ways to children and young people by exploiting their psychological vulnerabilities. The work demonstrate this phenomena and provides avenues for consumer empowerment.
In revision
Depression and Anxiety
100,000 lumens to treat seasonal affective disorder: A proof of concept RCT of bright, whole-room, all-day (BROAD) light therapy
2021
While light therapy is a huge market, the evidence for the promise of light therapy is weak. We explored new innovative way to make light therapy substantially more effective by increasing the lumens. This is a high-impact path to mental health and well-being that has much lower risks than pharmacological interventions.
PsyArXiv
“Wasn't Even on My Radar”: Increasing Parental Mediation of Influencer Marketing Behaviors in 35 Minutes with a Brief Theory of Planned Behavior Informed Online Randomized Controlled Intervention
2020
Building on the 2021 article, this research explores to what extent parents can be motivated to help their children develop advertising literacy for influencer marketing. Behavioural science is used to have the most impact, in particular the Theory of Planned Behaviour and the Behaviour Change Taxonomy v1.
Human Behavior and Emerging Technologies
Unconventional settings and uses of human enhancement technologies: A non‐systematic review of public and experts' views on self‐enhancement and DIY biology/biohacking risks."
2019
This research synthesises the views of experts on the risks of modern biotechnological innovation (e.g., CRISPER). The contribution is a foundation for more informed discussions in academia and policy on existential risks from the biotech perspective.
/ Honours & Awards
Zeppelin University Scholarship
2014
Highly competitive scholarship to cover the tuition fees for a four-year degree awarded to students with an outstanding academic and social record
2013
Studienstiftung Scholarship
“The Studienstiftung is Germany's largest and most prestigious scholarship foundation. The selection process is extremely rigorous and only students with an outstanding academic record and personal promise are chosen.”
/ Causes I care about
Mental health
01
Intergenerational flourishing
Human rights
03
Education
04
Environment
05
02
Empowerment
06
Health
07
Altruism
08
/ Languages I speak
English
01
German
Spanish
03
02
/ Services
01 / Coaching
We'll start by reviewing and celebrating your progress since the last session. Afterwards, a high-impact topic for the session will be identified and session goals will be defined. Next, I'll ask you thought-provoking questions on how to close the gap between your current and ideal state. Whenever useful, I'll share my expertise to stimulate your thinking. We finish by formulating actions that transform the session into more practical value. You'll send me the questions you want my perspective on. I'll share my viewpoint in our consulting session, ask questions, and encourage a open discussion
Availability:
2-4 session monthly
Duration:
To be determined
Price:
200€/h
02 / Consulting
You'll send me the questions you want my perspective on. I'll share my viewpoint in our consulting session, ask questions, and encourage a open discussion
Availability:
2-4 session monthly
Duration:
To be determined
Price:
200€/h
03 / Workshops
I can diagnose the organisational high-impact areas for the workshop via qualitative and quantitative methods. I offer the option for an insightful and actionable report from these data sources. Next, I or we can design the workshop and deliver it. Lastly, I offer to consolidate the insights from the workshop into a report.
Availability:
1 workshop monthly
Duration:
To be determined
Price:
200€/h
Check workshop topics here
/ Learn more
To dive into my story follow the link —
'A brief bio of Paul'